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Friday, December 17, 2010

Post 12: Jeff Koons Continued

Jeff Koons would be considered a postmodern artist because he himself said his work is, "mass cultural iconography." What this means is that he uses ideas, materials, and images from popular culture in order to create his artwork; what can also be called apporation. In addition he celebrates the, "banality of middle-class taste." Even though this modern artist is controversial, it doesn't set aside the beauty of his work. People describe him as the typical "postmodern artist" because, "Post-modern art’ is a reaction to the ‘consumerism’ that has been made possible by the fact that manufacturing of products, distribution and dissemination have become very cheap. However, instead of criticizing the ordinariness and commonness of all these products, post-modern art just accepts them, and in Koons' case somehow both celebrates and ironicizes them,"Dr. Mary Klages, Associate Professor, English Department, University of Colorado, Boulder. To me, this seems like re-contextualization because his artwork is very controversial and are characteristics of his work. Yes, I do believe Jeff Koons is a postmodern artist.

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